The Evolution Of Products Packaging 2nd Edition Book | Specright
Inside the Second Edition:
- A deeper look at the rise of Specification Management and how it’s reshaping industries.
- Insights from Specright’s pioneering collaborations with top universities to prepare the next generation of product and packaging leaders.
- Real-world stories of organizations overcoming resistance to change through better data, collaboration, and strategic technology adoption.
By embracing change and leveraging technology, organizations can finally move beyond outdated processes and create a more agile, sustainable, and resilient future.
“I witnessed the explosion of SKUs during my time at PepsiCo and the rise of eCommerce as the first CEO of Walmart.com. In The Evolution of Products & Packaging, Matthew Wright does more than explain how we got to where we are, but how we can prepare now for where the industry is going.”
Carter Cast
The Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship at Northwestern Kellogg School of Management
Why You Need Specright
When everyone has access to specifications, amazing things happen – faster product development, improved quality, and less waste.
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Trusted by Fortune 500, private label retail & challenger brands
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With 5 million+ products on Specright’s Specification Data Management (SDM) platform, we’re helping some of the world’s largest companies and challenger brands optimize costs, accelerate innovation, and reduce waste.
See how you can join the Specification Management movement — we’ll start with a brief call to understand your goals and then schedule a tailored demo experience that fits your needs.