## In this eBook you’ll learn…

- The benefits of having a strong product lifecycle management (PLM) system
- Why a data-first and process-second approach is necessary when it comes to modern day PLM
- How to use data to drive your PLM and collaboration efforts
- How a Specification Data Management software can help

> 
>
> “…We went down the path with PLM SAP several times and the product in and of itself is overly complex…When we came across Specright, it’s the ease of use of the tool. If you look at the platform, you look for an item and traverse through the lineage of the ingredients and the packaging and the labels, it’s so easy to use that then we got more adoption and more support to do the project.”
>
> **Tony Costa**
>
> Former CIO, Bumble Bee Foods

-

### Laura Foti

Chief Customer Officer, Specright

Laura is the Chief Customer Officer at Specright, where she leads teams across professional services, customer success, and support to ensure customers thrive.

She also co-hosts the “Beyond Packaging Podcast,” with Matthew Wright, where they discuss industry trends, interview leading innovators, and discuss the history of different types of packaging.

Prior to Specright, she led advertising and analytics at GE Digital, GE’s Industrial Internet software business. Before that, she was a consultant at Deloitte Digital working in enterprise digital transformation. Laura was named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University.